![]() LinkedIn Live is available to those who apply for entry into our beta program and are approved. GroupM conducts a weekly stream - this example was their Chief Product Officer discussing the impact that blockchain will have on marketing and media With serialized content, your followers can come to expect a regular hit of live content on a daily, weekly or monthly basis.Ĭisco goes live every few weeks with a #LoveWhereYouWork stream where employees speak about why they love working at Cisco Inter-American Development Bank live streamed a conversation between HR and Communications leaders, answering audience questions about what it is like to work at IDB, what is needed to apply, and the application processīCG streamed advice for the graduating class from the leader of a series We’ve seen clever examples of companies using LinkedIn Live to stream their coolest office spaces, interview hiring managers about open positions and hear from employees themselves. LinkedIn Live is a powerful tool that helps you authentically showcase why. Hootsuite went live to discuss how to make your "Google My Business" listing stand out and announce news around their partnershipĭo you think your company is an awesome place to work? National Geographic live streamed from their Explorers Festival, gathering some of the world's most innovative scientists, conservationists, and storytellers to share their solutions for creating a more sustainable future Many of our beta participants feel the same way, which is why using live video to announce products or new ways of doing things is helpful for building an innovative brand perception.Īudible live streamed the opening of their #InnovationCathedral, a historic Newark landmark that they rehabilitated into an innovation center Very few things seem to be live, so it shows that you’re confident.” Head of Employer Brand at Sarah Staley said it well: “Live video feels bold. One of their marketers was moderating the chat room, responding to specific member questions within the feed. Workday conducted a #wdaychats on Live, spotlighting healthcare trends. ![]() Thrive Global hosted an AMA with Ariana Huffington about careersĮmirates NBD went live with an Ask Me Anything format ![]() Pro tip: Make sure that someone on your end responding to comments, ideally during the stream. We encourage you to think about how to do the same with your streams. Live video is powerful in its ability to foster real-time engagement with your audience. The European Commission streamed its Economic Forecast Microsoft streamed CEO Satya Nadella’s keynote from the Inspire partner conference ![]() With LinkedIn Live, audiences can be transported to your events and take part in your community in real-time - no matter where they are. They are ephemeral, happening in a special moment in time, and can create powerful experiences and brand associations. Transport your audience to eventsĮvents are a major pillar of any content strategy. Use these examples as inspiration and consider how you might incorporate Live into your overall strategy. ![]() We’ve put together some of our favorite examples of live video across industries and organization sizes to demonstrate the power of LinkedIn Live and the ways that organizations are using it. Use LinkedIn Live to boost your content strategy Read on to find out if your organization might be a good fit for LinkedIn Live. The panel discussions we have streamed on LinkedIn Live have outperformed all other social channels in terms of organic reach, social actions and engagement. Mai Cheblak, VP of Group Media and Social at Emirates NBD recently shared: In fact, broadcasters are seeing 7x more reactions and 24x more comments on average for live streams compared to regular video. Live enables organizations to create powerful brand moments, deepen relationships with followers and increase their engagement on the platform. LinkedIn Live is an exciting new format that brings together professional audiences in a real-time, interactive environment. ![]()
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