What tactical advice would you give folks and early-stage companies, as well, as they assess and decide whether or not they should implement a platform strategy or not?Ĭeci: Yeah, so I think the question is like, what is a platform strategy overall?Īnd depending on what your product is, that answer varies. Should they be product-centric or platform-centric? So to kick us off, I think to pick up where Ceci left off there, you know, we have a lot of founders in our audience, a lot of early-stage companies, and they're going through this sort of framework of asking these questions you just teed up. Patrick: Incredible, thanks for the background there. So we work with the likes of Niantic and Twitter, and a bunch of other companies that we can't list, to help them build their developer platforms. Or should we be thinking of ourselves as like a product play with an API suite, where we're going to have a couple of strategic partnerships that are going to add a lot of value to our company? One of the things that I was really proud of in our time at Slack is that we saw a really strong customer adoption of the apps and integrations that our developers and partners built, and that made the overall platform successful as a whole.Īnd so Paige and I left, and we are now consulting, because we found that there is just a ton of people who are building companies, and are trying to figure out, you know, we have APIs, we want people to build with them.Īre we a full-on platform play? Should we be thinking about ourselves as a platform and building out a platform go-to-market strategy? So that included basically launching the platform within three months of starting.Īnd then hired on Paige to take on developer marketing, building out the partner marketing function, which was like bringing the large partners to market, like Google, Atlassian and Salesforce.Īnd then, finally, I made it a big focus to have product marketing that was customer-facing within the Platform Marketing team.īecause, when you're building out an ecosystem like Slack's, if you don't have customers actively aware of and adopting the partner and developer apps and integrations that are being built, your ecosystem is not going to succeed over time. In my time there, I got to invest in NPM and readme.io.Īnd then I went to Slack as the first platform marketer, and got to grow and build that team and function out as a whole, which was super-fun. I started at Box where I was an early member of the platform team, did DevRel, did product, went to a venture firm called Bessemer, where I actually invested in developer products. I have also been doing sort of platform and developer work my whole career. So have been thinking about developers pretty much for my whole career and it's a really interesting space.Ĭeci Stallsmith: Cool, and yeah, I'm Ceci Stallsmith. I joined Slack way back in 2016 to head up the Developer Marketing team, which at the time wasn't really a thing, it didn't exist.Īnd over the few years that we did that, we grew the ecosystem to well over half-a-million daily active developers.īefore that, I was Head of Marketing and a founding team member at a company called ZenHub, which is a productivity suite for developers that integrates really tightly into the GitHub ecosystem. My name is Paige Paquette, and I am a developer and Platform Marketing Consultant.Īnd previous to doing consulting, I was leading platform marketing at Slack. Paige Paquette: Great, yeah, happy to be here. To kick us off, would you mind sharing a little bit about who you are and what you're working on? Very excited to have this conversation with the both of you. Thanks so much for coming on the show today.
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